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Grow Email List by 3x Every Month with These 7 Proven Methods

By Dmitry Dragilev 11 Comments Last updated on October 16, 2017

This very blog you are reading right now was launched on January 1, 2015. In the first 9 months of 2015 I used a number of strategies to grow my email list to 3000 subscribers. With these 3,000 subscribers, I made $100,000 in revenue off this blog alone. My email subscribers either bought my 1-1 PR coaching program or my software.

Bryan Harris (who used to coach me) also didn’t have a blog four years ago. He now has 100,000+ people subscribed to his blog. When he first launched an online course to his then 10,000 subscribers, he made $220,750 in the following 10 days after the launch.

Here is his income by comparison:

Bryan Harris' income comparison

Now obviously he spent 500+ hours putting together the course, but he spent 0 hours on marketing it. All he did is send an email to his list.

Here’s a graph of which channels drove the most sales for Bryan:

Graph of Bryan Harris' revenue from different channels

The blue email graph is like a skyscraper standing amidst rows of mud huts. Ramit Sethi over at I Will Teach You to be Rich regularly uses email to sell $400K+ worth of courses.

Noah Kagan has used his own personal email list to get 528,238 emails which translated into $866,265.69 in revenue.

If you remember just one thing from this post, remember this: Email is the best way to sell stuff!

Hopefully I’ve made my point clear. Email is money. But ‘¦ how do you actually grow email list?

These days, we treat our inboxes like sacred spaces. In this post I’ll share the 7 most effective and proven tactics to grow email list by 3X month over month.

Ready? Let’s roll!

If you feel like jumping to a specific section use the table of contents below or just read as you normally would!

 

Run a Giveaway to Grow Email List

My very good friend Noah Kagan was #4 at Mint and #30 at Facebook and has failed a lot! He now runs two businesses that most people in startup world have heard about: Appsumo and SumoMe. His email list is close to 1 million email subscribers now and he does all his business through email.

I met him back in 2009 when he was just starting Appsumo, at the time he had a few hundred subscribers. Growing your audience in the early days is one of the hardest things in any startup.

Noah tried everything: buying ads to landing pages via Facebook or Google, content marketing a blog, getting covered in press but NOTHING compared to giveaways.

Giveaways are the most cost-effective ways to get new customers and grow email list

What is a giveaway?

Here is how Noah describes it:

A giveaway is giving away some physical, digital item or service to people in exchange for a visitor signing up for your newsletter. At AppSumo we further incentivized those customers with getting additional entries by referring friends via Facebook, Twitter or sharing an incentivized link however they please.

Here’s a recent giveaway we are running for AppSumo. The tool we are using is KingSumo Giveaways that we released to the public a month ago.

Here is how Noah runs his giveaway, he starts out with a giveaway which looks like this:

He’ll seed the initial users by tweeting and emailing a few people who he thinks would love the giveaway:

giveaways to grow email list

Some people see that and enter a giveaway, afterwards they’re incentivized to share:

The timer incentivizes urgency so people share.

Here are some stats from 25 giveaways Noah ran over last 4 years:

  • 528,238 total new email subscribers
  • $866,265.69 in revenue from those subscribers
  • $442,802.72 in gross profit


It’s useful to know that the way Appsumo earns revenue is through selling bundles of awesome tools and software for startups. So all the new subscribers who signed up through a giveaway would end up converting into paying customers later down the line.

Now Noah is not the only one, tons of people have benefited from giveaways. Josh Earl gained 200K email addresses in less than 2 weeks by giving away Sublime a premium text editor:

Bryan Harris got 2,239 new subscribers in 10 days when he ran his giveaway. There are countless examples.

How to run successful giveaways

There is one and only one tool I trust when I run giveways and that is KingSumo Giveaways. It does everything for you, you hardly have to lift a finger.

Remember the following when running giveaways (this advice is straight from Noah himself):

1. If you are going to buy FB traffic, make sure it’s targeted to the company/product you are sponsoring/giving away, you’ll get much better click rates.

2. Try to co-partner with a company you’re promoting so they can promote it on your behalf.

3. Giveaway a smaller and more related item to your audience vs a Kindle, laptops, Netflix, etc. It works much better since your audience has that tight connection with you already over a specific topic.

4. Do not worry about people unsubscribing from your existing email list when you promote your giveaway to them. You will get 25%-40% more subscribers so it all works out in the end.

5. There is a diminishing marginal return on giveaways so don’t run them weekly.

Run a webinar with other influencers

Leadpages has grown from 0 to 15,000 paying customers in 12 months. This is what they did to grow email list:

1. Find an influencer who has an email list of 5K+ subscribers

2. Ask the influencers to do a webinar with them on a topic that is relevant to their own customers

3. Have the influencer promote the webinar so that a lot of new attendees come from their promotion (these are new potential customers for LeadPages)

4. Run the webinar, share some useful insights

5. At the very end of the webinar sell a crazy discounted bundle of LeadPages + bonuses + whatever product or service the influencer is selling.

6. Split the profits with the influencer

7. Repeat!

Leadpages wrote a great post about this titled: What Doing Over 200 Webinars in 2014 Taught Us About Marketing for 2015

That’s it, this the process! They went from 0 to 15K paying customers in 12 months!

Now taking the money out of the equation for a second, this very process helps grow email list incredibly fast.

Just think about it: if you had a webinar every two weeks how many new email subscribers you could get through this process…

For example, I recently ran this webinar teaching startups how to do PR. I did not have a guest influencer on this webinar but I promoted it heavily on Reddit the following way:

My post on Reddit to promote my webinar

The result? 500+ new people who I did not have on my email list register to attend my webinar. Just a small scale event like this one, it’s just me talking about PR for 1 hour helped me grow email list by 500 subscribers!

Joseph Michael Nicoletti at Product Creation Live collected more email addresses in 3 days than he did the whole year when he ran webinars:

grow email list

Why are webinars such an audience magnet?

Because people love listening and watching experts talk. Most webinars also have an interactive component where the audience can ask questions so it makes people really feel apart of it. Instead of consuming walls of text content to digest a topic.

To create urgency and scarcity, make sure you limit the number of spots your webinar has. Here’s a killer webinar email to grow email list:

My email to my list to promote my webinar

I’ll go one step further and say that webinars are the best way I’ve found to make sales online and grow email list.

Scott Britton of Life-Long Learner earned $11,286 from just one webinar he ran, here are the reasons he lists webinars are the best way to sell stuff:

  1. They generate qualified leads and sales.
  2. They help you connect with your audience.
  3. You can sell whatever you want with them.
  4. You don’t necessarily have to be technical or an amazing speaker to do them.
  5. They’re really cost effective (as you’ll see).

Here are the results of his webinar:

scott briton funnel to grow email list

To get an idea of the content here is the replay of the webinar he ran and here is the registration page for the webinar. Here is the course he was selling.

Now you might be thinking: He already had 16,000 email subscribers, of course this was a slam dunk for him.

Yes and no, Scott mentioned that if you do not have an email list already do one of the following:

  • Partner with someone with a list to do a joint webinar
  • Write a few guest blog posts
  • Social media
  • Facebook ads

Having an influencer on the webinar might be your secret sauce to grow email list. The influencer will help you promote the webinar and get most of the registrants.

Here is promotion regiment Scott had to grow email list with webinars:

promotion grow email list

Now since you don’t have 16,000 subscribers to promote to you need to find a good influencer to partner with to run the webinar (so they can promote the webinar to their list using this very schedule above).  

If you can’t think of an influencer to invite to your webinar of the top off the your head, simply pop a topic of your webinar which you have expertise in into Google. The top results show content from people that have a lot of authority in the field.

Let’s say your topic is inbound marketing. Here are the top results I got:

Search results for "inbound marketing"

If the top results are sites with multiple employees, simply see who is the author of the article in question if one is available:

Article author

Reach out to the author of the post, let them know what you’re doing and why.

If you’re feeling really bullish point them to Scott’s article on how he made $11,286 from one webinar, ask them if they’d be interested in partnering up to do something similar with you and a handful of other entrepreneurs in their field. Get two or three names committed to do a webinar and sell their books, courses, products at the end in one big bundle.

In case of Scott for his webinar, he sold his Udemy Fast Track course, but also bundled in 6 of his other courses and a friend’s course called Double Your Udemy Sales. That’s 8 courses all together in one bundle:

udemy grow email list example

Here is Scott talking about it:

The idea here is to sweeten the deal so much so that buying is a no brainer. In this instance, for $297 people were getting $1430 value (1133+297) for $297.

For the actual webinar itself here is Scott’s recommended presentation flow to grow email list:

1. Introduction of myself and background.

2. My personal story as it relates to this topic, during which you can establish relatability and empathy’¦ “I’ve been where you might be right now”.

3. Establish 3-4 major teachings. This is your “content”.

4. Present your course offering or advanced training.

5. Question and Answers.

As always you’ll have to give this process a try and get your feet wet, but I can assure you webinars KICK SERIOUS ASS in terms of building an email list. Even if you don’t sell anything you’ll grow email list out of running one!

 

Give away a valuable bonus in every post & on your home page

This was my website traffic for January 2015.

CriminallyProlific traffic in January 2015

Despite the fact I was slaving away on writing killer content for my brand new blog I wasn’t getting much traction.

A month later this is how my traffic looked:

CriminallyProlific traffic after growth strategy

Did I run an ad? No.

Did I get featured on the front page of Reddit or Growthhackers? Nope again.

Instead, I offered a valuable download in exchange for an email signup with every article. This helped me grow email list at a significantly faster rate.

I first came across this tactic on Tim Paige (of Leadpages)’s webinar and got further confirmation it works like a charm when Bryan Harris said that’s where most of his revenue comes from:

Here is how it works:

1. Create a 2000+ word article on a juicy topic in your field (the most popular ones teach your readers how to achieve a highly desirable outcome)

2. Break down every step or angle related to achieving the outcome. Never assume your readers know how to do something so you skip that “small step”.

3. Now ask yourself: “After reading this article, what would help my readers achieve this goal easier and faster?” A summary checklist? Email templates? Best tools to use to accomplish the process you outlined? Create a downloadable asset out of this and offer it in exchange for an email signup – a proven way to grow email list.

Let me give you some examples of what a downloadable asset might be:

*a checklist of all the tactics you mention in the article so readers can review it to make sure they did everything
Example of a downloadable asset

*case studies (with real numbers and screenshots) of influencers who used tactics in the article and got impressive results

*email scripts that show exactly what readers should say to achieve the outcomes you teach in the article

Videofruit swipe file offered as a content upgrade

*Ebook – I was able to get 550 subscribers with just the first chapter of my eBook.

*Cheat sheet or checklist, here is an example one I give away in one of my posts.

*Video course discount code or free access, I do this with my Udemy course.

*Private blog content

*Early access to new features of an app

Once you have your downloadable asset ready to go, publish your article. Now comes the fun part of strategizing where to place your email signup forms to grow email list

Here is how you can ask your readers to leave their email address to download your asset:

CTA used for content upgrades in article

When the reader clicks on it, a popup will ask them to input their email in exchange for the goodies, once they enter their email they will see the following (I have these throughout this article so feel free to click on them and experiment with how it works):

Landing page for Criminally Prolific

Here are the highest converting spots within your article to put your call to action for them to enter their email address:

*Signup box after the first paragraph
*1 signup box 25% through your article
*1 signup box 50% through your article
*A huge call to action at the bottom of your article

 

Look at this heatmap below, see how it goes from red hot to Arctic cool? That’s increasing rate of dropoffs as visitors scroll down a pages. It happens across most websites, so if you place your call to action for your readers to leave their email address further down the page, the majority of your 10-second wonder visitors won’t see it at all:

heatmap grow email list

 

Another place to put a downloadable asset upgrade call to action on is your homepage. The homepage is probably one the top pages people view on your website, it’s a shame to have all that traffic simple leave your site.

Here is how my homepage looks:

homepage grow email list

This page converts at 17%! Meaning, 17% of people who come to the site leave their email address. I’ve gotten 3121 email addresses off this page!

Here is another example for another site I own called Growth Hacking in NYC. The homepage is the PERFECT place to grow email list.

So go and set a call to action to gather emails up right now, you already have traffic coming to your blog and your homepage, make sure you’re converting this traffic into email subscribers.

 

Record a video course and give it away

You probably get the idea by now… you need to offer something of value to your reader in return for their email address. A video course is something pretty special, it shows you went the extra mile to create something with TONS of value for your readers.

The strategy to grow email list here is pretty simple:

  1. Record a video course
  2. Give it away for free in exchange for an email

The idea is to get as many people to give you their email address for free access to your video course. Here is how I did this:

  1. I recorded this video course which took me about 3 days:
  2. Priced the course at $19 which is pretty low since the course is barely 1 hour long
  3. I did not make the course free because I wanted to give it away to people in exchange for an email later
  4. I gave away free access to this very video course in my articles, here are two examples of this in action:

My article on Noah Kagan’s OKDork about doing your our press outreach had the following call to action:

CTA used on OKDork's guest post

My article on 10 Actionable Growth Hacks had this call to action:

CTA used on article about growth hacking

To date I’ve gotten 1500 email subscribers from giving away this course. The ironic part only 400 of those people actually watched the course! 🙂

These 1500 email subscribers have translated into $20K+ of consulting revenue for my business.

You might think:  How can I just record a video course? I need a good camera, a studio, proper lighting and an expensive microphone right?

Wrong. 🙂

Take a look at this DIY: Home Studio Setup for Video Production my good friends over at Fedora recommend, the cost for this ranges from free to $56.

Following this examples I recorded my latest online course with the following setup:

 

  • 11″ MacBook Air
  • Screenflow (use this tutorial)
  • Yeti microphone (borrowed from a friend)
  • Conference room or office with lots of natural light from the window on my face (asked a friend if I can use his office)

 

You are probably wondering: How do I actually record an online course? What would I teach? How would I promote it?

I recently ran a webinar with my good friend Conrad Wadowski where we show people step by step how to build your first online course, here is a replay of it.

screenshot of webinar

Watch the replay, it should help you figure out what you can teach and how to put a course together within a week!

One thing you’ll find is that if you simply write out all the expertise and experience you want to share on a topic you know well you’ll have your first draft for your mini lessons which would make up your future online course.

The best approach is teaching one tactic per lesson that helps the viewer achieve a larger goal.

Here is how this looks like for my course:

Screenshot of my course curriculum

Giving away your video course will convert your website visitors into email subscribers and help grow email list.

One quick tip is to not forget and promote the article where you’re giving away your free video course in relevant online communities.

Just make sure you ask a question relevant to your course to start a conversation and offer to help anyone who comments with something. Online communities these days downvote or straight up delete blatant self-promotion.

To grow email list, here’s how I promoted my course on Reddit:

My post on Reddit to promote my webinar

You can also add some bonuses to your video course to incentivize social shares. Effective extras: a follow along worksheet students can fill out, a private community group on Slack/Facebook/Google+ where students can support each other and ask questions.

grow email list

 

Strategic guest posting

I’ve published 1321 articles in the last 9 years. I mentioned above most of my guest posts on other blogs and publications have a URL pointing back to my homepage which asks for an email address. As I mentioned earlier, this has helped me grow email list by over 3,000 subscribers.

homepage grow email list

As I said before this very page converts at 17%! That is 17% of all website visitors who come to this page give me their email addresses! That is pretty crazy! I can just drive traffic to this page and know that 17% of visitors will convert to email subscribers.

Now check this out, check out how shweeeeeeeeet this works! You can tell I get pumped talking about this stuff.

I published this guest article a few weeks ago on Forbes which has a link to my homepage to grow email list:

People click to come over to my homepage and 17% of them convert into email subscribers. One article like this gave me 142 new email subscribers.

Now it gets MUCH sweeter. I published another guest article on TheNextWeb:

the next web news feature

Now this guest article has two calls to action, it has my bio up top the same way the Forbes article did:

But it also has this call to action right at the very bottom within the text:

When the reader click this “nice PDF” link you get the usual ask for the email:

Opt in form used on guest post

This call to action alone brought in 1278 email subscribers to my email list!

Now it gets even SWEETER!

I published this article about my Top 10 Growth Hacks on my own blog.

After I published it I emailed TheNextWeb and asked for them to re-publish it on their blog using canonical tags so Google doesn’t punish me, take a look, they published the same article on their website:

tns grow email list

This article has the same bio as all my other articles and guess what? This bio link over to my homepage where 17% of visitors give me their emails!

My profile bio

Now take a look at all the articles that have been re-published by me on TheNextWeb, every time I publish one of these babies I get a spike in email signups:

tns grow email list

Ok, this gets even sweeter! I published this article on How I Got 60 Leads in 24 Hours on KISSmetrics blog:

My KISSMetrics guest post

It did pretty well. Now when I submitted my guest article to KISSmetrics I knew that Entrepreneur magazine indexes a lot of their articles so I was betting if my article did well it will wind up on Entrepreneur magazine.

That is exactly what happened, this very same article did INSANELY well with over 5K shares (compared to 1K on the original on KISSmetrics blog):

entrepreneur grow email list

My bio on Entrepreneur magazine of course linked to my homepage which converts at 17%:

entrepreneur grow email list

Beauty! That’s all I have to say. I LOVE guest writing!

 

You can check out most of my guest articles on TheNextWeb here if you wish to see more examples.

Most websites are hungry for content and will give someone with no track record a shot if you have stellar ideas. Notice how I bolded “have stellar ideas”. This is a big factor here, you stuff has to be a must have!

Read this article titled How I Got 6.2 Million Pageviews and 144,920 followers, in this article Ali shows you the difference between a “nice to have” content and “must have”.

Once you have must have content in an article form find authoritative sites in your niche that accept guest posts, put them into a spreadsheet and use this email template below to reach out:

Hey First Name,

I’m an avid reader and a big fan of your blog. [Meaningful 1 sentence comment on their content.]

I wrote up a guest article which I think will do well on your blog and wanted to share it.

[One sentence summary of the blog post with the title.]

Would it be OK to share it with you?

-Signoff

If you are asking them to re-publish your existing article please don’t send them this type of an email:

Hi, my name is bla,
I am bla bla bla,
I published an article’¦

Ali uses a kick ass email template where he is to the point and brief and talk about the results.

Here is a typical email I send and usually receive an answer to:

Title: “My post has 42% share rate, screenshot attached, repost maybe?”

Email: “Hi, my article is performing really well, pls see analytics data attached. I want to repost it on your outlet. Please kindly get back if you are interested. Ali”

 

Include a can’t-miss call-to-action: Popups, slideups, popovers

By this point in the article you probably understand that you need to treat your blog home page like an email capture form, you saw my homepage which converts 17% of my website visitors to email subscribers:

As I mentioned before chances are your homepage is your most trafficked website, it is for me and for tons of other blogs and websites. Take a look at buffer’s analytics, the “/” represents the homepage on their site:

grow email list

That’s 35,000 visits per month that land on their homepage. It’s an ideal opportunity for a clear call-to-action for people to opt in to give their email address.

What we haven’t touched upon yet is extra popovers, slideups and popups. I know, these are a bit annoying, but the truth of the matter is that they work!

Here are just a few case studies of these of popovers, slideups and popups really helping grow email list :

How I Increased Email Subscribers 532% in One Month

A Popup Quadrupled Our Daily Subscribers

How Social Media Examiner Grew Its List 234% (Spoiler: It had to do with popups)

In all of these cases the sites installing a popup helped grow email list.

Why the big boost?

Here is how my good friends at Buffer answer this question:

Well, popups are a can’t-miss call-to-action. Literally. It doesn’t get more can’t-miss than a window appearing over the content you’re trying to read.

Of course, this method of email capture can be hotly debated for just this reason. I really enjoy the way that Hunter Boyle of Aweber puts it:

Every time I present, I ask who hates popovers, and 2/3 of the crowd nods and groans. The other 1/3? They’re usually okay with popovers because they’re getting good results from them!

SumoMe has pioneered this space of popups, they have a tool for every type of popup you can think of. There are popover popups to grow email list:

Example of pop-up from SumoMe

A HelloBar type of popup on the top of the page:

HelloBar opt-in form on KaiserTheSage

And of course the email scroll popup:

grow email list

You should choose the one that is right for you and which works well. I use the email scroll popup and it works very well.

Here are some top places folks from Buffer recommend placing an email signup form on your blog to grow email list:

 

  • Top menu bar
  • Header of your site
  • In your byline
  • Sidebar
  • Inside the blog content
  • Footer of the content
  • Popup/popover
  • Your bio

 

Don’t forget to use social proof in the popups to increase your opt in rate. The concept of social proof says that if you see a blog has 10,000 email subscribers you are more likely to subscribe as well.

TONS of sites advertise the size of their email list on their signup form, here are some examples:

 

grow email list

Use Your Email Subscription link to Grow Email List

I always forget that if you use MailChimp, Aweber, Constant Contact, Campaign Monitor or any similar tools there is likely a landing page devoted solely to acquiring email signups. This is what it looks like in MailChimp:

Ryan Hoover of ProductHunt has a nifty little trick for acquiring email subscribers over Twitter using his subscription link which get 60-80% of people to convert!

Ryan replies to most everyone who mentions him on Twitter usually striking up a conversation with folks who have shared his content. As part of this conversation he’ll share a direct link for them to sign up for his email list:

 

It works like wonders!

That is all kids. These are my 7 proven tactics to acquire new email subscribers and continually 3X your growth every month. As always give me a shout if you have any questions or comments!

 

Enjoyed the article? I have more, just for you!
Written by Dmitry Dragilev

I'm the founder of JustReachOut.io which helps 4,000+ small businesses and entrepreneurs pitch press and get exposure daily without any help of PR firms. See more here.

11 thoughts on this article
  1. Shabbir  Reply

    Great tips, Dmitry! I really like the idea of the course that you give away for free. I’ve already published a course on Udemy that would probably do much better as a lead magnet than trying to drive revenue. Like yours, it’s a pretty short course.

    Thanks!

    • Dmitry Dragilev  Reply

      Yea man, courses are great. I host my course using Fedora on my own website, works much better for me. More traffic to my site, I pay less in fees, and my students don’t get offers from Udemy to buy other courses related to min. But yes, short small courses are awesome in terms of driving leads for paid products.

  2. Keith Breseé  Reply

    Hey Dmitry!

    I love the video course idea along with the steps you laid out for the webinar. Im going to give the video course at shot asap! 🙂

    Ill let you know how it goes! 🙂

    Be awesome!
    Keith Bresee

    • Dmitry Dragilev  Reply

      Thanks Keith! Let me know if you have any questions, always down to help!

  3. Pol  Reply

    Hi Dmitry,

    Amazing tactics. I’m gonna start for the last one. Thanks for sharing!!!!!!!

    • Dmitry Dragilev  Reply

      happy to do it man! Hoping more people adopt these!

  4. Valerie Merriweather  Reply

    Killer content Dmitry! Thanks so much for sharing your wealth of knowledge. I’m hyped about using your suggestions to grow my email list!!

    • Dmitry Dragilev  Reply

      Happy to help! Holler if you have questions as you implement this stuff.

  5. Yev Marusenko  Reply

    Excellent tips, thanks Dmitry.

    I love the stuff Bryan Harris puts out too.

    Also boy was I surprised to randomly come across your mention of Conrad W., back from our days at ASU, I should catch up with him soon.

  6. Steve Shaw  Reply

    Great stuff Dmitry!

    Another way to grow your list is specifically with Instagram. We’ve been generating thousands of emails each month from followers and their friends. The email acquisition cost is low, about $1 per email. It’s crazy low when you consider the cost for a single click using paid advertising is $1-2 dollars.

    We are using a campaign and strategy that combines giveaways with viral sharing. We amplify the results by using multiple strategies, posts that get the user to take action, and leveraging existing marketing efforts (we tie it all together… for example, if you are email marketing, announce the contest in an email, not just on Instagram).

    This has been the fastest (2-4 weeks, depending on follower count) and cheapest way for us to generate high converting leads in bulk 1k+.

    • Dmitry Dragilev  Reply

      Hey Steve this sounds pretty sweet! Do you have a case study of this anywhere?

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