25 Kick Ass Email Signature Examples w/ Design Tips & Free Templates

12 Comments Last updated on April 21, 2021 By Dmitry Dragilev Cold Email, Email Pitches

Ping-ping-ping

Hear that?

That’s the sound of stale emails getting dropped into inboxes.

Boring, right?

Aaah! Ooooh! WOW!

And that?

That’s the sound of people reading emails with kick-ass email signatures!

Believe it or not:

Email signatures have become a crucial part of our content arsenal!

So now we have to ask ourselves:

Is my email signature compelling enough?

Well, I’m here to tell you:

After researching hundreds of thousands of email signatures on Gmail…

I compiled this guide that shows you 25+ different signatures and signature templates and why they work.

You’ll also learn how you can create a custom signature and where you can generate similar signatures to the ones below for your own business.

So, don’t lose out on opportunities because of a lackluster content in the signature block.

Follow these simple steps to rake in even more cash with just a few tweaks and create a professional signature!

email signatures 1
Image by Email Signature Rescue

I think you’ll agree with me that email signatures have come a long way.

Not that long ago, they were mostly plain text, like print on a boring white T-shirt.

Now?

They’re swanky-cool, hip and functional.

And here’s the best part…

You can use them to market yourself better and build even more respect for your brand.

All that with just new email signatures?

Yup!

email signatures 2
Image by WiseStamp

Achieving Email Nirvana

So ya tellin’ me, after I’ve already got seventeen gazillion things crammed into my overstuffed head, in order to function effectively in today’s market — ya tellin’ me I need to get on this “Perfect Email Signature” bandwagon?

Like it’s gonna mean something to me?

Yes!

Here’s why:

The email signature is the most neglected
business opportunity in daily communications.

If you’re an entrepreneur or small business owner, wrong email signatures could be costing you money.

You could be losing precious leads and even new sales.

Dmitry
Dmitry’s take

Your signature block is just one way to stand out in your prospects’ crowded inboxes.

The best way to get your email read is to have a compelling subject line. My favorite email outreach tool — Mailshake — allows you to A/B test with the click of a button.

If you’re not sure exactly what subject line or body copy will convert better, use Mailshake to send your next outreach campaign and you’ll find out.

Click below to sign up for Mailshake.

Try Mailshake Now

Today, effective email signatures is an integral part of your branding and marketing.

It’s a dynamic and virtual digital business card embedded in every message you send.

But how do you create your own new signature? There are so many customer signatures out there you can get lost trying to immediate all of them.

In today’s post, I’ve teamed up with Bobby Kennedy of Robert Kennedy Studio to review a heap of the best performing signature templates as well as examples – and which one is best for you.

Email Signature Templates & Examples

As you skim through the signature template below pay attention to the following:

  • company logo and company colors used
  • social media icon and social media links used
  • whether it’s an Outlook signature or Gmail signature
  • job title being used – you can really play around with this a lot
  • font style and font size used (hint: arial is the best one to use)
  • whether a digital business card is included or not
  • whether there is a badge in the signature
  • which social links are used: Twitter or Facebook
  • which social media account is used (Personal or Business)
  • tagline and text description under the company name
  • is the email signature viewable on mobile device
  • is it a custom signature or copied signature
  • is “Preferred Pronouns” used in the signature

Try to look at each example signature and jot down a few things you like about it, you’ll use these notes when creating your own signature in the section below.

Once you go through these examples you’ll take your existing signature block and make it 10X better based in inspiration you get from this post.

Over the Top (Animated)

Shop Owner

email signatures 3
Image by Email Signature Rescue

 

Jennifer, Jennifer, Jennifer. Biting into the chocolate? Yowie! Nearly as hot as her three animated gifs. Is your digital business card itself edible?

Marketing Rep

email signatures 4
Image by Email Signature Rescue

 

Jed is bored, then frustrated, then pensive, then happy, then…?

See Jed and all his game faces. And note all his social media links: Jed is connected!

Software Developer

email signatures 5
Image by Email Signature Rescue

 

Michael shows off his flair for design while also gaining respect by showing off that he’s licensed on Google Maps and indoor navigation software. This is a great signature template to use for a Gmail signature.

Standard Email Signatures

CEO

email signatures 6
Image by WiseStamp

 

Anna shows off a human side with her warm smile. And her understated design evokes professionalism.

Animator

email signatures 7
Image by WiseStamp

A professional video hooks Dani’s readers. And the clip tells his brand’s story with panache. Now THAT is genius.

Dmitry
Dmitry’s take

You can greatly increase the effectiveness of video in a cold email by personalizing it to each recipient. With Mailshake, you can embed personalized videos directly into your emails with their native integration with Vidyard.

Click below to sign up for Mailshake.

Try Mailshake Now

Online Jeweler

email signatures 8
Image by WiseStamp

Sindy dazzles readers with her picture, and informs with price. She’s selling you jewelry straight from your inbox. Notice how subtle the logo is in the signature, yet it makes it look like a professional signature. She has her social media account, her social links neatly tucked into her entire signature.

Lawyer

email signatures 9
Image by WiseStamp

 

Joe’s signature showing his smiling face likely helps him win new clients over.

Photographer

email signatures 10
Image by WiseStamp

 

Isabel shows off snippets from her portfolio in her signature. Now that’s efficient.

Author

email signatures 11
Image by WiseStamp

 

James is neither an Allen Ginsberg clone nor a “Beatnik.” And he doesn’t live in Williamsburg. But he is a heck of an author, with a new book out. You can’t miss his banner!

Realtor

email signatures 12
Image by WiseStamp

 

Ben is a top-rated Realtor for Petersen Real Estate. He likes these email signatures, but he wishes they’d update the banner (been ten years!).

Blogger

email signatures 13
Image by WiseStamp

 

Jason lives in Williamsburg, and he’s a popular blogger. You can find the link to his latest post right in his signature!

Retail Sales

email signatures 14
Image by WiseStamp

 

Merrie sells a ton of designer handbags at MH Fashion. And she even sells them from her email signatures. Imagine that!

Professor

email signatures 15
Image by WiseStamp

 

Stephen is a serious professor of biology. He doesn’t appreciate the university enforcing the banner at the bottom. But it’s not a fight he’s going to take up…this semester.

HR Consultant

email signatures 16
Image by WiseStamp

 

Anna believes HR Consultants get a bad rap. Thankfully she’s hiring. So now she spends more time with interviews than layoffs.

Family Doctor

email signatures 17
Image by WiseStamp

 

Vivian’s smile is the first thing patients see when they meet her. Her practice has this banner at the bottom that features her picture and is getting a huge response. One of her (jerk) colleagues claims it was because she was in the pic.

Guitar Store Owner

email signatures 18
Image by WiseStamp

 

Dillon has one of the coolest guitar shops anywhere. He takes his guitars on road shows where they audition in the hands of performers like the guy in the YouTube video. He’s received more leads from that video than anywhere else.

Graphic Designer

email signatures 19
Image by WiseStamp

 

Karen couldn’t decide which design site to join for her online portfolio. So she joined both!

Cafe Owner

email signatures 20
Image by WiseStamp

 

Jeff’s La Cafe has a top-notch chef and baker. It’s made his place famous in Sunnyvale.

Customer Service

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Image by WiseStamp

 

Jennifer is a top-rated customer service rep who has no issue with customers clicking on the link to provide feedback on her service.

Marketing Director

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Image by WiseStamp

 

Stephanie fought hard to have her company adopt different signatures for all employees. Her bright idea paid off. Now their email content converts more customers.

 

Signature Generator

A signature template is a simple guide for you to create your own email signature. In the recent years the term “email signature generator” has gained a lot of traction.

It’s software that configures an HTML template, then seamlessly adds this template to email providers like Gmail, Outlook, Apple Mail, or Yahoo Mail to generate different signatures.

If you’re creating a new signature it’s important to have a signature block which is a good fit for an Outlook signature vs. Gmail signature or other email providers.

Just fill out a form to populate the signature.

Include inputs for “social” and “style” elements to add links and customize design.

Then, press the button and — bingo bongo — you have a new email signature.

Of course, if you don’t want to look like every other Joe Schmo who just discovered how to use an email signature generator, there are the premiere providers who add super-sexy twists.

Dmitry
Dmitry's take

I’ve used email to scale and get my startups acquired three times in my life. There is no doubt in my mind that email signature is the one of the most effective ways to get people to notice what you do and become a customer.

There is one email signature generator which I trust – WiseStamp, these guys have been in business since 2010 and focused on just one thing: email signatures!

Give this free email generator tool a try.

Give It A Try Now

More about these providers after some basics…

The Basic Recipe

How to Write an Email Signature?

Every effective email signature contains the following elements:

  • Your name, position & company.
  • Active social icons: LinkedIn, Twitter, Facebook, Instagram, etc.
  • Contact number, address & website.
  • A call-to-action: subscribe, visit, watch, buy, request proposal, etc.
  • Write a disclaimer (optional).

Any decent email generator tool should contain the following:

  • ability to edit signature
  • ability to select signature from multiple signatures you have written before
  • ability to choose default signature
  • company logo editor
  • rich text editor
  • ability to edit signature box
  • ability to launch the signature generator from a new message
  • message menu to select different email signatures
  • ability to add social media links
  • ability to adjust font size and font type to arial or others
  • ability to include preferred pronouns
Dmitry
Dmitry’s take

Crafting a personalized cold email is a MUST if you want to see any type of positive response from your campaign, your email signature box serves as a great vehicle to personalize your email.

The best way to send personalized cold emails at scale is Mailshake. I use Mailshake to: 1) personalize hundreds of emails all at once, 2) schedule those emails to send on your schedule, and 3) automate follow-ups if they don’t reply.

Click below to sign up for Mailshake.

Try Mailshake Now

Add Pop!

Start with Your Photo!

Ariel Finklestein (above), Chairman at WiseStamp, states:

“Our research shows that digital signatures with a photo get an astounding 32% more replies than those without a photo.”

Dynamic Content

Is rapidly changing content like Status/Sales Updates important to your business? Then include these in your email signature!

Appointment Scheduling

Again, Ariel Finkelstein (WiseStamp) claims that having this button increases appointment scheduling by 15%.

Dmitry
Dmitry’s take

Increasing the effectiveness of cold email comes down to reducing friction. Make it as easy as possible for your recipient to say “yes”, whether it’s to a demo, a free trial signup, or a quick call.

Mailshake’s native integration with Calendly let’s you easily embed your calendar into your email, and track when a recipient books a meeting.

Click below to sign up for Mailshake.

Try Mailshake Now

Add More Pop!

Compliance

If you’re in a highly-regulated industry, like insurance or banking, you’re going to need a carefully crafted legal statement at the bottom of every email to protect the confidentiality of your communications.

Specific CTA (Call to Action)

Note the email signature below contains not just a SALE item, but also the hyperlinked tag in blue: “Get it now.”

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Image by WiseStamp

Design Klutz?

If you don’t know the basics of design, or don’t know someone who does, you could be doing more harm than good.

Pinterest offers examples of email signatures that exemplify the best and worst in design.

Scrolling the hundreds of samples will give you an idea of what does and doesn’t work.

Fast Company has an evergreen post with 5 tips on what to AVOID:

  1. Including too many different ways to contact you.
  2. Using an image as your signature.
  3. Not being mobile friendly.
  4. Including irrelevant information.
  5. Having a stale email ending
  6. Using an odd font which is hard to read (pro tip: use arial)
  7. Including too many social links or a social media icon
  8. Forgetting to include your job title

Already have a designer?

Canva has a few informative articles on email signature box designs. See http://www.designschool.canva.com

Buy or DIY?

It’s great to look at an email signature example but how do you decide whether you want to buy one or make one yourself?

Remember you do not want to use a copied signature or an existing signature, instead you want an ability to edit signature you have or improve your existing signature.

How Much Do the Best Email Signatures Cost?

Depends on your needs.

Let’s look at your options:

Buying: A Little Money Goes a Long Way

Not only will these providers not break the bank, but you can try before you buy.

If you don’t mind their promotional tag, they’ll let you use it for free.

WiseStamp: Automated and Awesome

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Image by WiseStamp

WiseStamp is the gold standard among providers. It has the most user-friendly interface and a ton of options.

Email Signature Rescue

Email Signature Rescue is also an outstanding provider. They’re less expensive for an entrepreneur or small team, but you’ll have to pay upfront. And they offer a 7-Day Money Back Guarantee.

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Image by Email Signature Rescue

 

Newoldstamp

Newoldstamp is an email signature marketing and management platform with all the features you really need: central signature management, signature analytics, multiple signatures, badge, banner campaigns, and integration with major email clients, ability to create outlook signature and gmail signature, twitter and facebook icons. Pretty simple and intuitive.

xink

Xink’s emphasis is on data collection and reporting. They also have a lot of email signature information documentation. See Samples

email signatures 33
xink

 

Hire a Designer

For a custom signature, look no further than places like Etsy and Fiverr.

The work designers on your custom signature goes beyond improving the font size, adding your social media account badge, or making it friendly for a mobile device.

Many designers can also rework your company logo or your entire brand’s design.

A custom email template can be included as part of a larger redesign package.

DIY

If you’ve got some skill at design, you can create an email signature yourself.

Just go to Youtube.com and search for “create email signature” and possibly “create gmail email signature” (or Yahoo or Outlook or whatever email client you use). You’ll find a ton of examples of an outlook signature or gmail signature or multiple signatures for every use case.

Be careful though – you do not want to use an existing signature, copied signature example for the entire signature.

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Image: YouTube search for “create email signature”

Free options

If your budget doesn’t allow for a paid solution now, there are some good free providers. Here are two options:

1) Go “Freemium” by using a paid provider and carrying their promotional tag in every email you send

OR

2) Choose a free provider with the understanding that they don’t offer the bells and whistles of the premium providers.

There are many free providers. Here are a few of the best:

Hubspot

Hubspot might be the best free provider out there now. It costs nothing — give it a spin!

Honorable Mentions:

ZippySig

htmlsig

Exclaimer

Final Answer

Don’t be boring

If you can afford it, pay for a premium provider. Even if you can’t afford it, go without a few coffees every month. And you’ll be able to afford it down the line.

For paying a little, you’ll get advertising with every message you send.

NOTE: Whatever solution you choose should work with iPhone, Android phones or any mobile device.

And, if you’re getting a custom solution or doing it yourself, make sure its mobile friendly – i.e. can be seen and read on any mobile device.

Dress It Up!

Now it’s your turn.

  1. Return to the sample signatures and sign up with a provider (or go DIY).
  2. Try a few different signatures combinations and ask your colleagues and customers for input.
  3. Maybe create a poll as a link within your email signature and gather feedback.

Aaaaaand that’s a wrap, these are all the tips and example you need to create a professional signature.

Let us know what your emails are wearing now below!

Enjoyed the article? I have more, just for you!
Written by Dmitry Dragilev

Dmitry is the founder of JustReachOut.io which helps 5000+ businesses pitch journalists and get published in press without any PR firms. See more here.

12 thoughts on this article
  1. Nathan Collier  Reply

    This is a great post! I need to go make a GIF of myself.

  2. Sandra  Reply

    This is amazing stuff – where have I been?!?! I’m going to spend the rest of my day, and probably tomorrow as well, getting my email signature block up to speed.. but which one?

    Thanks for all this valuable info. I’ll be sharing!

    • Dmitry Dragilev  Reply

      Thanks Sandra! It is a hard choice! Haha!

  3. nik  Reply

    Your blog is a goldmine 🙂 +10!
    I’ve created a nice profi. signature but as soon as I add it to my e-mails (outlook) they instantly go to spam. Any ideas how to solve this issue(s) ?

    • Dmitry Dragilev  Reply

      Hey Nik, thanks for the shout. Let me clarify what you’re asking, you’re saying that as soon as you add a signature to your emails they start going to spam? Do you have any images or javascript or anything fancy in the signature? Try taking those elements out and that might help.

  4. Craig  Reply

    Honestly, my favorite email signature is simple like my GigFaster one. Ultimately my goal is to drive traffic to my product so people will dig around there. I tire of bloated signatures. Yours (in your newsletter) was actually how I think they all should be. 😉

    Craig @ GigFaster
    https://GigFaster.com

    • Dmitry Dragilev  Reply

      Ditto! I actually found that non bloated signatures without much images actually help email not get flagged as spam!

  5. Florent Petitfrere  Reply

    Thank you very much for these super useful pieces of information!
    Now that I read the comments, it seems that I should not use pictures in my signature in order to avoid being marked as a spam? Does this apply also for my profile picture? What about also a logo jpeg?

    Thank you very much for your help!

    • Dmitry Dragilev  Reply

      Hey Florent, thanks for your note. So my data is a bit murky on this topic. It seems to me that when I embed images in my emails in general my emails have a higher chance of going to spam. But if I use Wisestamp to do it sometimes I don’t see a difference at all. So it’s a bit murky. Sorry I don’t have a crystal clear answer for you! What I would do it just experiment with it a bit, setup two or three email accounts on gmail and send some emails back and forth with different signatures and see which ones go to spam. Hope this helps?

      • Florent Petitfrere  Reply

        Thank you, I’ve just done that actually, it’s quite paradoxical as cold email with a picture tends to be more engaging but can also suffer the risk to never arrive in the inbox of the prospect, to experiment!
        Cheers!

  6. Emily  Reply

    Cheers for the article Dmitry and thanks for including some of our awesome Email Signature Rescue templates. We’ve just updated our website with our latest 2018 template designs, you might like to include them in your next article. Keep up the great work! From the Email Signature Rescue Team

    • Dmitry Dragilev  Reply

      Thanks Emily, will give a quick look. Keep up the good work churning out amazing content!

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