Cold Email

70 Comments - October 3, 2025

People keep telling me that: email is dead. Stick a fork in email, within 5 years something else is going to replace it. I've heard this story too many times. I disagree. Email is not dead, it's just changing. Everything I've achieved in my career, I've achieved through cold email.

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You built something incredible—a product, a vision. Now comes the hardest part: selling it. Here’s the good news. It’s 2025, and sales no longer mean cold calls or begging for demos. AI-driven email sequences are closing deals while founders sleep. Case in point: A SaaS founder in Austin scaled from $0 to $1.2M ARR in …

2 Comments - September 1, 2025

Winning new clients often starts with the right words in the proper format. That’s why Business Email Templates are critically important.  In this guide, I’ll give you 10 proven, ready-to-use templates to help you reach out, follow up, and close deals.  These aren’t generic scripts; they’re battle-tested frameworks that grab attention, build trust, and drive …

3 Comments -

Subject: Your follow-up meeting tomorrow – Open rate: 67% Subject: Meeting tomorrow – Open rate: 23% Same email. Different subject line. 44% difference in opens. That’s the power of getting business emails right. One word can mean the difference between a closed deal and a missed opportunity. Most professionals write emails like they’re checking a …

37 Comments - March 3, 2022

Let me ask you: Do you sign your emails with a '˜Cheers' or '˜Thanks'? Pffff. Boooring! You might say: "Who cares?" But think about it, do you want an easy way to leave an impression on your recipient? Sure, of course. Leaving an impression on my recipients and getting an emotional reaction out of them has not only helped me get responses but also won a ton of business for me. I went through a mental shift not long ago: treat every email not just as a way to communicate and get stuff done but also as a way to create certain feelings and get my audience to remember me.

13 Comments - June 5, 2021

Ping-ping-ping Hear that? That’s the sound of stale emails getting dropped into inboxes. Boring, right? Aaah! Ooooh! WOW! And that? That’s the sound of people reading emails with kick-ass email signatures! Believe it or not: Email signatures have become a crucial part of our content arsenal! So now we have to ask ourselves: Is my …

6 Comments - May 9, 2021

One of the challenges email marketers face today is making sure their messages are actually being read. Emails are an integral part of modern day life, with over 206 billion messages sent every day. With so much correspondence flying around, it’s nearly impossible to predict whether yours will be opened or trashed. But if you …

27 Comments - December 18, 2020

I've been harping on and on about the importance of email in growing your business and your network. But in all this, I've left out one crucial detail: how do you actually find someone's email address? How hard can it possibly be to find email addresses?

13 Comments - November 4, 2020

As a startup founder I know that all startups are desperate to grow fast and get noticed. We all want fast exposure and we don't have a lot of money to hire a PR firm or a lot of time to perfect our PR outreach approach. We just want influencers to spread the word about us and known publications to cover us. At JustReachOut we have over 2K+ paying customers (who are startups and entrepreneurs). When I speak with most of our customers there is one question all of them ask me most of the time