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Wait... that’s my other blog! The articles below show you how to use cold emails, content marketing, PR and SEO to scale your business on your own without the help of fancy “professionals”.

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DmitryDmitry Dragilev

7 Comments - September 23, 2019

Your press release is finally done. You spent hours trying to make it perfect. And now it’s ready. But your work isn’t finished! You now have the tough task of sending press releases to journalists. In this article, I’ll help you craft the perfect pitch email for your press release. I’ll also give you a …

11 Comments - October 3, 2019

What is a Media List? A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually includes the name of the journalist, designation, email address, name of publication they work for, and a link to their recent article. …

23 Comments - September 23, 2019

What is media relations strategy? By definition, media relations strategy is the calculated deployment of media to tell an organization’s story. It is the process of figuring out a message and distributing it to the right media sources so that you can reach your target market. Think of it as a fancier word for Public …

26 Comments - September 23, 2019

What is marketing communications strategy? Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching). You might …

13 Comments - September 23, 2019

What is a boilerplate? In the context of public relations, the boilerplate, is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile …

6 Comments - July 20, 2018

One of the challenges email marketers face today is making sure their messages are actually being read. Emails are an integral part of modern day life, with over 206 billion messages sent every day. With so much correspondence flying around, it’s nearly impossible to predict whether yours will be opened or trashed. But if you …

12 Comments - April 5, 2019

Ping-ping-ping Hear that? That’s the sound of stale emails getting dropped into inboxes. Boring, right? Aaah! Ooooh! WOW! And that? That’s the sound of people reading emails with kick-ass signatures! Believe it or not: Email signatures have become a crucial part of our content arsenal! So now we have to ask ourselves: Is my email …

42 Comments - July 20, 2018

Like you, I want to know how to rank higher in Google’s search engine. And, just like you, I’m skeptical of claims that read: “Rank #1 for any keyword in 7 days!” So many of these declarations are bogus… But, what if I told you that it’s actually possible to rank for a high volume keyword in a …

9 Comments - May 16, 2019

You can waste your time scrolling through every article about how to pitch journalists like a pro, or … Trust me when I say: I just scoured the internet and compared all the best info about how to get publishers to swoon over your pitches, so I can be sure … All the best solutions …

3 Comments - August 24, 2018

After I wrote a lengthy post about cold email, I got a number of people asking me: “Dmitry, can I use these examples for leads and prospects?” My answer was always the same: not quite. Cold emails are often different from conventional business messages. With the former, your main objective is to grab enough attention to …

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