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70 Comments - October 3, 2025

People keep telling me that: email is dead. Stick a fork in email, within 5 years something else is going to replace it. I've heard this story too many times. I disagree. Email is not dead, it's just changing. Everything I've achieved in my career, I've achieved through cold email.

10 Comments -

You built something incredible—a product, a vision. Now comes the hardest part: selling it. Here’s the good news. It’s 2025, and sales no longer mean cold calls or begging for demos. AI-driven email sequences are closing deals while founders sleep. Case in point: A SaaS founder in Austin scaled from $0 to $1.2M ARR in …

27 Comments -

The average press release gets ignored by 99% of journalists. But the 1% that breaks through? They generate millions in free publicity, land major media coverage, and turn unknown brands into household names overnight. In this guide, you’ll discover the 11 tried-and-tested media relations tactics that separate the winners from the ignored. Let’s dive in… …

2 Comments - September 1, 2025

Winning new clients often starts with the right words in the proper format. That’s why Business Email Templates are critically important.  In this guide, I’ll give you 10 proven, ready-to-use templates to help you reach out, follow up, and close deals.  These aren’t generic scripts; they’re battle-tested frameworks that grab attention, build trust, and drive …

9 Comments -

Your press release is finally done. You spent hours trying to make it perfect. And now it’s ready. But your work isn’t finished! You now have the tough task of sending press releases to journalists. In this article, I’ll help you craft the perfect pitch email for your press release and provide a few helpful …

18 Comments -

PR agencies sound great—until you see the price tag and the underwhelming results. Many founders learn the hard way: agencies overcharge, oversell, and often miss the mark on telling your story. The truth? You don’t need them. With the right approach, you can get media coverage, build credibility, and grow your brand—without a middleman. If …

10 Comments -

With AI dominating search results and zero-click searches on the rise, many marketers are questioning whether traditional SEO still works. Here’s the thing: it does, but the game has changed. While Google’s AI Overviews and ChatGPT responses might seem like they’re killing organic traffic, they’re actually pulling from the same source—top-ranking articles.  When someone asks …

3 Comments -

Subject: Your follow-up meeting tomorrow – Open rate: 67% Subject: Meeting tomorrow – Open rate: 23% Same email. Different subject line. 44% difference in opens. That’s the power of getting business emails right. One word can mean the difference between a closed deal and a missed opportunity. Most professionals write emails like they’re checking a …

27 Comments - March 11, 2025

Marketing communications in 2025 is no longer just about press releases and ad placements—it’s about real-time, AI-enhanced conversations across multiple channels. With LLMs like ChatGPT reshaping how businesses and individuals communicate, the strategy behind messaging has evolved. Whether it’s SMS, text-based AI chat, or social DMs, the way brands reach their audience is more dynamic …

12 Comments - January 15, 2023

As a SaaS business owner, you want an affordable – yet effective – PR plan. You know the value of a good PR strategy. It helps you get media coverage, builds your brand, and attract the potential customer. However, spending tons of money on hiring a public relations agency is also not an option. When …