My mission is to build businesses that serve life, not the other way around. I’ve developed a model for creating high-margin, self-managing companies designed to deliver time freedom and a meaningful impact. This exact model has been validated four separate times: through acquisitions by Semrush (NYSE:SEMR) in October 2025, as well as in July 2023, Google in 2014 and SEOJet in 2020. Below, I share the stories of how I built each business to thrive on its own, and the key lessons I learned during the process.
2022-2024: My fourth venture, TopicRanker was a direct response to the noise in keyword research. It was a purpose-built and launched as an app on Semrush app center called SERP Gap analyzer, designed to find easy-to-rank keywords by identifying where competitors were weak. It rapidly became the top-performing app in the Semrush App Center, proving its immense value to the community and ultimately leading to its acquisition by Semrush in October 2025.
2021-2023: I founded my third venture SmallBiz.Tools to help entrepreneurs navigate the crowded world of business software. We focused on creating a trusted affiliate review site with in-depth, honest reviews. The site quickly became a go-to resource, leading to its acquisition by Semrush (NYSE: SEMR) in 2023. Watch or listen to case study here.
2014-2020: In 2014, I founded my second venture, JustReachOut , to help small businesses navigate the world of public relations. Over six years, I built and scaled the company into an AI-powered SaaS tool that made it faster than ever to find and pitch podcasters and journalists. We empowered over 5K+ small businesses to land press without the expense of a PR firm. This journey led to the successful acquisition of JustReachOut by SEOJet in 2020, followed by a second acquisition in January 2024 by a team of early Slack employees. Read case study here.
2012-2014: My journey into the startup world began as the only marketer for Polar Polls. On a lean team of five, I leveraged the power of PR to grow our user base exponentially, taking us from a new venture to a platform with over 40 million pageviews per month. This incredible growth captured the attention of Google, who acquired us in 2014. Google’s acquisition #166 dated September 11, 2014 see on Wikipedia. Read the case study here from start to acquisition.
I help market leaders dominate ranking on Google and LLMs. Since 2009, I’ve successfully ranked companies like Dow Jones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, and Help Scout #1 on Google organic as well as AI for their most critical prompts and keywords. See the results in these case studies.
I am a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. My latest articles are here.
I started a speaking series called ZURBsoapbox and interviewed Tim Ferris, Neil Patel, Dan Martell, Winklevoss Twins, founders of Dribble, Eventbrite, WordPress, LinkedIn, Twitter, 99Designs, Overstock, StackOverflow, Pandora, and many more.
I've helped 500+ companies rank #1 on Google for their keyword and go from hundreds of visitors to tens of thousands within months. Here are their stories...
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