PR tactics

20 Comments - July 3, 2018

What is a media relations strategy? By definition, a media relations strategy is the calculated deployment of media to tell an organization’s story. It is the process of figuring out a message and distributing it to the right media sources so that you can reach your target market. Think of it as a fancier word …

18 Comments - April 6, 2018

What is marketing communications strategy? Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching). You might …

13 Comments - February 7, 2018

What is a boilerplate? In the context of public relations, the boilerplate, is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile …

9 Comments - March 17, 2017

You can waste your time scrolling through every article about how to pitch journalists like a pro, or … Trust me when I say: I just scoured the internet and compared all the best info about how to get publishers to swoon over your pitches, so I can be sure … All the best solutions …

17 Comments - March 23, 2016

I answer about ~100 emails a day from our customers, I try to reply to as many as I can myself, I love to help folks one on one as much as I can. The most common question I get from entrepreneurs trying to pitch press is the following: How do I make my pitch sound less pitchy? How do I stand out? How do I make a cool story out of this?

27 Comments - December 2, 2015

I've been harping on and on about the importance of email in growing your business and your network. But in all this, I've left out one crucial detail: how do you actually find someone's email address? How hard can it possibly be to find email addresses?

22 Comments - August 26, 2015

I've done my own PR for 8+ years, published 1320 articles and got a startup acquired by Google by employing unconventional PR methods. These days I coach startups to do their own PR even though I can earn 3X more if I were to offer PR as a service.

14 Comments - February 13, 2014

Should you do your own PR? If you’re a startup or a small business owner, hiring a PR company is not practical. It’s far simpler (not to mention inexpensive) to do your own PR. Here’s a step-by-step guide on how to do your own PR: Search Google News to find articles related to the topic …