PR outreach

No Comments - September 11, 2019

Your press release is finally done. You spent hours trying to make it perfect. And now it’s ready. But your work isn’t finished! You now have the tough task of sending press releases to journalists. In this article, I’ll help you craft the perfect pitch email for your press release. I’ll also give you a …

11 Comments - July 4, 2019

Building an effective media list is an important step in gaining excellent press. But that is only half the story. The other half (the more crucial half) is about starting conversations and building relationships with your media contacts. More about this in a minute. First, the basics. Media List Example and Templates This is an …

26 Comments - February 28, 2019

What is marketing communications strategy? Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching). You might …

13 Comments - February 28, 2019

What is a boilerplate? In the context of public relations, the boilerplate, is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile …

9 Comments - May 16, 2019

You can waste your time scrolling through every article about how to pitch journalists like a pro, or … Trust me when I say: I just scoured the internet and compared all the best info about how to get publishers to swoon over your pitches, so I can be sure … All the best solutions …

17 Comments - July 20, 2018

I answer about ~100 emails a day from our customers, I try to reply to as many as I can myself, I love to help folks one on one as much as I can. The most common question I get from entrepreneurs trying to pitch press is the following:How do I make my pitch sound less pitchy? How do I stand out? How do I make a cool story out of this?

28 Comments - December 30, 2018

I've done my own PR for 8+ years, published 1320 articles and got a startup acquired by Google by employing unconventional PR methods. These days I coach startups to do their own PR even though I can earn 3X more if I were to offer PR as a service.

10 Comments - July 20, 2018

Just how useful is Gmail mail merge? Here’s a little story: When Sapph first reached out to me I immediately clicked on her email (out of 57 unread I had in my inbox at the time). She reached out cold, I did not know her. I read the whole email and responded to it within …

18 Comments - May 16, 2019

Should you do your own PR? If you’re a startup or a small business owner, hiring a PR company is not practical. It’s far simpler (not to mention inexpensive) to do your own PR. Here’s a step-by-step guide on how to do your own PR: Search Google News to find articles related to the topic …