The average press release gets ignored by 99% of journalists. But the 1% that breaks through? They generate millions in free publicity, land major media coverage, and turn unknown brands into household names overnight. In this guide, you’ll discover the 11 tried-and-tested media relations tactics that separate the winners from the ignored. Let’s dive in… …
Your press release is finally done. You spent hours trying to make it perfect. And now it’s ready. But your work isn’t finished! You now have the tough task of sending press releases to journalists. In this article, I’ll help you craft the perfect pitch email for your press release and provide a few helpful …
PR agencies sound great—until you see the price tag and the underwhelming results. Many founders learn the hard way: agencies overcharge, oversell, and often miss the mark on telling your story. The truth? You don’t need them. With the right approach, you can get media coverage, build credibility, and grow your brand—without a middleman. If …
Marketing communications in 2025 is no longer just about press releases and ad placements—it’s about real-time, AI-enhanced conversations across multiple channels. With LLMs like ChatGPT reshaping how businesses and individuals communicate, the strategy behind messaging has evolved. Whether it’s SMS, text-based AI chat, or social DMs, the way brands reach their audience is more dynamic …
As a SaaS business owner, you want an affordable – yet effective – PR plan. You know the value of a good PR strategy. It helps you get media coverage, builds your brand, and attract the potential customer. However, spending tons of money on hiring a public relations agency is also not an option. When …
What is a Media List? A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually includes the name of the journalist, designation, email address, name of publication they work for, and a link to their recent article. …
What is a boilerplate? A boilerplate is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile links. When it comes to writing …
I've done my own PR for 8+ years, published 1320 articles and got a startup acquired by Google by employing unconventional PR methods. These days I coach startups to do their own PR even though I can earn 3X more if I were to offer PR as a service.
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