I am a Growth Hacker. I help people grow and accelerate their businesses online.

Tell me if this sounds familiar:

A group of geeks get together to develop “something awesome” – a product or a service that will revolutionize this world we live in. They work day and night and when they think it’s ready to launch they desperately try to get TechCrunch or a major publication to cover them. Traffic hits, they get a few hundred new signups and in the next few days it all dies down. The people who signed up are not very engaged and most don’t continue using the product. “Where did we go wrong? What do we do now?” they ask.

I’ve heard this story much too many times, my passion is to help people avoid this by doing the following:

Pre-launch: As you’re developing your product

• Test your product based on sketches before you write any code or design any mockups
• Gather feedback from your customers as you build your product
• Use customer feedback as a tool to develop evangelists of your product way before you launch
• Don’t add features to make customers happy, sort through user feedback and prioritize

Launch: When you’re ready to go live

• Work on a story pitch that is about the people, not the product
• Build genuine relationships with press and get them to cover your story when the time comes
• Sustain traffic by sharing valuable tutorials, plugins, thoughts, and information with people on your blog
• Sustain traffic by sharing your experiences and lessons learned by writing guest articles
• Make sure your SEO is working for you

After Launch: The tough part

• Write more valuable blog posts that share insights with people (and don’t talk about your product!)
• Write more guest articles for large publications and share your lessons learned
• Develop and share neat tutorials, gadgets and plugins people can use to build their own products
• Speak at meetups, companies, and conferences about something you’re passionate about
• Run a monthly speaker series, interview series, or meetups of your own
• Track your conversion and retention and figure out which triggers and which traffic sources work best for you
• Figure out the formula and repeat: What is your CLV? CAC? How efficient are you at making the difference between those two work for you?

My interview with Winklevoss Twins

My interview with Tim Ferriss

My interview with Founder of SecondLife

My Mixergy interview on marketing at ZURB

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