I am a Growth Hacker. I help people grow and accelerate their businesses online.
Tell me if this sounds familiar: A group of geeks get together to develop “something awesome” – a product or a service that will revolutionize this world we live in. They work day and night and when they think it’s ready to launch they desperately try to get TechCrunch or a major publication to cover them. Traffic hits, they get a few hundred new signups and in the next few days it all dies down. The people who signed up are not very engaged and most don’t continue using the product. “Where did we go wrong? What do we do now?” they ask.
I’ve heard this story much too many times, my passion is to help people avoid this by doing the following:
Pre-launch: As you’re developing your product
Launch: When you’re ready to go live
After Launch: The tough part